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Incentivised traffic: meaning in affiliate marketing

incent traffic

Traffic in which the affiliate gives a player a reward for signing up or depositing. Programmes as a rule forbid it.

Incentivised traffic arises when an affiliate offers a player something of their own for signing up or depositing: money, a gift, points or part of their commission. The player then comes for the reward, not for the game.

What the rules say

Programmes mostly forbid such traffic outright, especially under CPA. The usual consequence is withheld commission for those players, and sometimes a closed account.

Gambling advertising must not mislead or present gambling as a way to earn money. If you offer your own reward for a deposit, check, besides the programme’s rules, that the message does not promise earnings and does not mislead.

Frequently asked questions

Is a programme's promo code incentivised traffic?

No. A bonus the operator itself gives, through the programme's code or link, is part of the operator's offer. Incentivised traffic is a reward the affiliate gives out of their own pocket or through their own system.

Why do programmes refuse incentivised traffic?

Such players sign up for the affiliate's reward rather than for the operator's offer, so the programme cannot judge their real value. That is why programme rules usually exclude such traffic from commission.

Related terms

partners.rs editorial team · 2026-11-11