CPA (cost per acquisition) is a model in which the programme pays once for each new player who meets the conditions. After that the affiliate earns nothing more from that player, however much they play.
Qualifying players
A programme does not pay for every sign up. The contract sets qualifying conditions, for example:
- a first deposit (FTD) above a minimum amount;
- some wagering or a number of bets in the first days;
- a verified account (KYC) and a player from an allowed country.
Example. CPA is 50 EUR and the condition is a first deposit of at least 20 EUR. Of 40 sign ups in a month, 25 players deposit enough. Commission is 25 × 50 = 1,250 EUR.
What to check
- The exact qualifying condition and the period in which the player must meet it.
- Whether the programme caps the number of CPA players per month.
- Whether a CPA is clawed back if the player is later blocked for fraud.