In affiliate marketing, commission is what an affiliate earns from a programme for the players they referred through their link. Programme terms come back to it again and again: the model, the rate, the revenue base and the payout schedule all decide it.
How it is calculated
The calculation depends on the model:
- RevShare: the affiliate gets a percentage of the net gaming revenue (NGR) their players generate in a month.
- CPA: the affiliate gets a fixed amount for each player who meets the conditions, for example a first deposit above a minimum.
- Hybrid: a smaller fixed amount per player plus a smaller share of revenue.
Example. A programme pays 30% RevShare on NGR. The affiliate’s players generate 2,000 EUR of net revenue in a month. Commission for that month is 600 EUR. If NGR is negative and the programme applies negative carryover, the loss moves to the next month.
What to check in the programme terms
- Which revenue base the rate applies to and what is deducted before the calculation.
- Whether there is negative carryover and an admin fee.
- How often payouts are made and what the minimum payout is.
- Whether the rate changes with the number of new players, and who decides the change.