An FTD (first time deposit) is the moment a player who signed up through your link deposits money for the first time. A sign up without a deposit brings the programme no revenue, so an affiliate’s results are most often measured in FTDs.
Example. A campaign brings 500 clicks, 60 sign ups and 18 FTDs. Conversion from sign up to FTD is 30%, and from click to FTD 3.6%.
Where FTD appears in programme terms
- As the condition for a CPA payment, together with a minimum deposit.
- As the threshold for a higher RevShare rate, for example “from 20 FTDs a month”.
- As a condition for the affiliate to stay active and keep their rate.