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Conversion rate: meaning in affiliate marketing

conversion · CR

The share of visitors who take the next step: from click to sign up, or from sign up to first deposit. It measures traffic quality.

Conversion is measured at each step of the player’s path: a click on the link, a sign up, a first deposit. The conversion rate is the number who moved to the next step divided by the number at the previous one.

Example. 1,000 clicks, 80 sign ups, 24 FTDs. Click to sign up conversion is 8%, sign up to FTD 30%, click to FTD 2.4%.

When you compare programmes, look at click to FTD conversion on the same traffic: a programme with a lower commission rate but better conversion can earn more.

Frequently asked questions

Which conversion matters for an affiliate?

Click to FTD above all, because both CPA and RevShare depend on FTDs. A sign up without a deposit earns no commission.

Why does conversion differ between programmes?

Because of the landing page, the bonus, payment methods and how fast verification is. The same traffic can convert very differently at two operators.

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partners.rs editorial team · 2026-11-11