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King affiliate programme: a choice of models, sub-affiliate and a published cookie period

2026-11-11

Operator: DIGITAL REVOLUTION d.o.o. Niš, licensed by the Games of Chance Administration

Programme page

Programme score

  • Published terms21 / 30
  • Payouts6 / 20
  • Negative carryover0 / 15
  • Sub-affiliate6 / 10
  • Revenue base (NGR)0 / 15
  • Cookie and attribution5 / 10
How the score is calculated

King Affiliates is a programme for affiliates who want to choose their model and earn on other affiliates too. Alongside RevShare, CPA, Hybrid it has a sub-affiliate scheme and a published cookie period, which is rare clarity for content where players do not decide at once.

What King offers affiliates

  • A choice of models. RevShare, CPA, Hybrid: you pick the model that fits your traffic source.
  • RevShare with a published lower bound. The rate is from 20% of the revenue your players generate, so you know where negotiation starts.
  • Extra commission for referred affiliates. Sub-affiliate: yes. If you run a webmaster community or a channel for affiliates, you earn on their traffic too.
  • A clear cookie period. The cookie lasts 30 days: a player who reads your article today and signs up later within that period is still credited to you.
  • A licensed operator. King operates in Serbia through DIGITAL REVOLUTION d.o.o. Niš, licensed by the Games of Chance Administration.

Which traffic suits King

  • Content with a delayed decision. Reviews, guides and analysis, where readers often do not play the same day, gain most from a published cookie period.
  • Affiliate communities. Forums, Telegram groups and channels for webmasters can use the sub-affiliate link and earn on the affiliates they bring.
  • Paid traffic. CPA or hybrid, if you agree an amount that covers the cost of a player.

Tips before and after you apply

  1. Ask for the sub-affiliate percentage and use the separate link for affiliates.
  2. Negotiate a rate above the published lower bound, with data on your traffic.
  3. Ask in the contract how a negative balance carries over and for how long.
  4. Ask about the minimum payout and payment methods before your first payout.

What to watch out for

Negative carryover applies and its rules are not published. The list of revenue deductions is given as examples, so it is not closed. An affiliate with few players feels this more than a large one.

How to join the King affiliate programme

  1. Open the programme portal with the “Programme page” button.
  2. Send an application; King reviews every application by hand.
  3. Once approved, agree the model, rate and sub-affiliate terms with the manager.

Offers for new players

For affiliates: the welcome offers the operator publishes on its own site, so you know what you can mention in your materials. Offers change, so check the terms on the offer page before each publication. Rules for gambling ads in Serbia.

  • Casino Welcome bonus: 333 free spins with a deposit of 500 RSD or more, after the bonus is activated.

    We did not find all wagering terms on the offer page. Ask the programme manager for them before you mention the offer in an ad.

    Offer page

Frequently asked questions

Who is King Affiliates best for?

Content sites, where players do not decide at once, and affiliates who gather other webmasters and can earn on their traffic too.

Does King have a sub-affiliate scheme?

Yes. An affiliate who refers another affiliate earns extra commission. The percentage is not published, so ask before you apply.

Does King carry a negative balance over?

Yes. The programme says it applies negative carryover but does not explain how. Ask for the carryover rules in the contract.

What does applying look like?

King reviews every application by hand. Have your websites and traffic sources ready.

partners.rs editorial team

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