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CPL: meaning in affiliate marketing

cost per lead

A model in which the programme pays for a sign up (lead), whether or not the player deposits. Rare in betting.

CPL (cost per lead) pays the affiliate for each contact or sign up. In many industries it is a standard model, but in betting and casino programmes almost always require a deposit, so they pay CPA or RevShare.

If a programme does offer CPL, its terms usually require a verified account and limit sign ups from the same address or device, and the commission is far below CPA.

Frequently asked questions

Why do betting programmes rarely offer CPL?

Because a sign up without a deposit brings the operator no revenue and is easy to abuse with fake accounts.

What is the difference between CPL and CPA?

CPL pays for a sign up, CPA pays for a player who meets the conditions, most often a first deposit.

Related terms

partners.rs editorial team · 2026-11-11