An affiliate link is the operator’s site address with an addition that carries the affiliate’s ID. When a player clicks the link, the programme records who sent them, usually through a cookie, and after sign up and deposit credits the player to that affiliate.
What it looks like
You get the link in the programme’s portal. Besides the affiliate ID it can carry a campaign or source tag (subID), for example a separate one for a website, a Telegram channel and a newsletter. The report then shows which source brings sign ups and deposits.
What to watch
- Use the link that leads to the site with a Serbian licence if the programme has several domains.
- Check how long the cookie lasts and which click the programme counts if a player clicks several links.
- Label the referral link on the page: hidden promotion of gambling is not allowed.