white label casino · white label platform
A ready made betting or casino platform a company launches under its own brand, on someone else's technology and often someone else's licence.
White label is a model in which a supplier provides a ready gambling site: platform, games, payments and sometimes the licence. The client adds its brand and marketing. That is how many brands end up on the same technology.
For an affiliate the key is to tell the brand from the operator. In Serbia a site may operate only if the company running it holds a licence from the Games of Chance Administration, whoever owns the platform.
One technology supplier often runs the affiliate programmes of several brands, so terms and reports look alike. What matters is which licensed operator is behind the brand.
Only if the operator holds a licence from the Games of Chance Administration. The platform's foreign licence does not apply in Serbia.
partners.rs editorial team · 2026-11-11