churn rate · player churn
The share of players who stop playing in a period. High churn lowers the value of a RevShare deal.
Churn measures players leaving. If 70 of 100 players active in January still play in February, monthly churn is 30%. The higher the churn, the shorter a player brings revenue and the lower the LTV.
For an affiliate on RevShare, churn matters more than sign ups: 50 players who stay for a year bring more than 100 players who leave after the first month.
The number of players active at the start of a period who are no longer active at its end, divided by the number active at the start.
Partly, through the traffic source. Players who come from betting content usually stay longer than players who come only for a bonus.
partners.rs editorial team · 2026-11-11